{"id":22,"date":"2004-01-29T23:33:13","date_gmt":"2004-01-30T04:33:13","guid":{"rendered":"http:\/\/marcusvorwaller.com\/blog\/index.php\/marketability-of-online-only-talk-radio\/"},"modified":"2004-01-29T23:33:13","modified_gmt":"2004-01-30T04:33:13","slug":"marketability-of-online-only-talk-radio","status":"publish","type":"post","link":"https:\/\/marcusvorwaller.com\/blog\/2004\/01\/29\/marketability-of-online-only-talk-radio\/","title":{"rendered":"Marketability of Online-Only Talk Radio"},"content":{"rendered":"<p>I&#8217;m listening to <a href=\"http:\/\/www.yourmaclife.com\">Your Mac Life<\/a>, a live radio show that is (as far as I know) only broadcast online.  The show quality is great&#8211;it&#8217;s entertaining, the audio is clear and crisp, and really, it&#8217;s comparable if not better than a lot of what you hear on talk radio, both AM stations and morning shows.  (Here in the US). <\/p>\n<p>I&#8217;m not aware of any similar, web only, talk radio shows, but from all I can tell, they are probably making a profit on this.  It seems like a feasible business model&#8211;they are targeting a very specific, tech-savvy group of listeners who most likely fall into a high income bracket.  They appear to have quite a few sponsors on their site, and the commercials (there aren&#8217;t many at this point) seem to be professionally done.<\/p>\n<p>Lots of people are looking for a way to make money online, and I think that this is one of the few content delivery areas that has yet to be saturated. <\/p>\n<p>I found their site from a link to the Pepsi iTunes giveaway superbowl ad.  You can see it in it&#8217;s entirety on their site now.  <a href=\"http:\/\/blog.yourmaclife.com\/pepsilaw.mov\">Check out the ad.  It&#8217;s cool<\/a> (Quicktime, a few Mb).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m listening to Your Mac Life, a live radio show that is (as far as I know) only broadcast online. The show quality is great&#8211;it&#8217;s entertaining, the audio is clear and crisp, and really, it&#8217;s comparable if not better than a lot of what you hear on talk radio, both AM stations and morning shows. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"registered_only","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-entertainment"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/ppj2P-m","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}