{"id":928,"date":"2021-08-07T18:19:36","date_gmt":"2021-08-08T01:19:36","guid":{"rendered":"https:\/\/marcusvorwaller.com\/blog\/?p=928"},"modified":"2021-08-07T18:19:36","modified_gmt":"2021-08-08T01:19:36","slug":"overcome-resistance-by-removing-micro-frictions","status":"publish","type":"post","link":"https:\/\/marcusvorwaller.com\/blog\/2021\/08\/07\/overcome-resistance-by-removing-micro-frictions\/","title":{"rendered":"Overcome resistance by removing micro-frictions"},"content":{"rendered":"\n<p>When you&#8217;re trying to make a new habit or trying to encourage a new behavior in yourself or others, take special notice of the tiny things that can slow down adoption. I&#8217;ll call these impediments  &#8220;micro-frictions.&#8221;<\/p>\n\n\n\n<p>For example, it&#8217;s common advice for anyone who runs a website to focus on page speed. Why is that? Well, in 2017 <a href=\"https:\/\/www.akamai.com\/uk\/en\/about\/news\/press\/2017-press\/akamai-releases-spring-2017-state-of-online-retail-performance-report.jsp\">Akamai found<\/a> that a 100 millisecond delay, an almost imperceptible amount of time, results in <em>7% fewer conversions<\/em> (sales, clicks, etc.). A 2 second delay increased bounce rates by <em>over 100%<\/em>! <\/p>\n\n\n\n<p>If it only takes 100ms to cause someone to make a different choice when checking out on a website, imagine how much of a difference it could make for you to have to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>make an extra trip up or down stairs to begin exercising<\/li><li>enter your username and password before recording a transaction for your budget<\/li><li>look for cleaning supplies before tidying up<\/li><\/ul>\n\n\n\n<p>Those examples are pretty contrived, but hopefully you see what I mean. If you want to get something done, focus in on every tiny point of friction, inefficiency, or delay and try to remove it. Make it super easy and you&#8217;ll change faster and be less likely to resist.<\/p>\n\n\n\n<p>Dan Silvestre has also written about this from the opposite side&#8211;how to <strong>remove<\/strong> vices by increasing friction. Check out <a href=\"https:\/\/dansilvestre.medium.com\/how-to-quit-bad-habits-right-now-using-friction-4a80ad20040c\">his blog post<\/a> for more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re trying to make a new habit or trying to encourage a new behavior in yourself or others, take special notice of the tiny things that can slow down adoption. I&#8217;ll call these impediments &#8220;micro-frictions.&#8221; For example, it&#8217;s common advice for anyone who runs a website to focus on page speed. Why is that? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[112],"class_list":["post-928","post","type-post","status-publish","format-standard","hentry","category-etc","tag-productivity"],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/ppj2P-eY","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts\/928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/comments?post=928"}],"version-history":[{"count":1,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts\/928\/revisions"}],"predecessor-version":[{"id":929,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/posts\/928\/revisions\/929"}],"wp:attachment":[{"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/media?parent=928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/categories?post=928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marcusvorwaller.com\/blog\/wp-json\/wp\/v2\/tags?post=928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}